Along the appropriately named College Street in Kolkata is an area packed with book stalls. Lining the sidewalks, filling every shop, nook and inch are little stall after little stall selling any type of academic book imaginable. It takes a college education just to find what you need.
If you can't find what you need, keep walking and looking.
The trick is to have your sign and goods stick out as far as possible to stop the customer. A classic India sight, something overloaded.
Books to the left, books to the right. You can't help but shop in multiple stalls because they're so small. Two steps and you're in another shop.
The fight of the signs. One thing in common: the inability to spell competitive. No stall is too small. Is your shop really a house? Maybe more like an apartment, studio or room for rent?
A shot looking down the sidewalk. Seriously, right down the sidewalk. Respect the right of way in India? You must be joking!
If you can't find what you need, keep walking and looking.
The trick is to have your sign and goods stick out as far as possible to stop the customer. A classic India sight, something overloaded.
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The fight of the signs. One thing in common: the inability to spell competitive. No stall is too small. Is your shop really a house? Maybe more like an apartment, studio or room for rent?
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