Wednesday, 16 January 2019

Selling The Western Fantasy In Yangon Ads

Big, modern picture ads are everywhere along the streets of Yangon, promising a modern, exciting world to waiting consumers. This world tilts toward the west and light complexions.

There's also a bit of an incongruity in how one would expect the usual marketing campaigns to be. High glamor models better suited for a liquor ad pushing bullion?


A peek at modern living, airline travel and a cell phone.

It's all transient, yesterday's aspiration is today's table wrap.


Young women are always good salespeople, pushing insurance and travel. The gentleman has seen it all before.

Wishful thinking at a street stall.

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