There's no way you can go to Sapporo and not visit the Sapporo beer headquarters. A tour, a museum and beer, seem mandatory. Let's pour.
Old brick building, smokestack, beer barrels, a tractor, the scene is well set.
On the beer tour. Gotta get your ingredients right.
And then your cool bottle.
It's really the sexy marketing that moves the suds. The museum had plenty of ad examples. The more recent ones were interesting, full of Japanese machismo. Someone was studying American Bud ads.
Ending on a good note, the sample room. 乾杯! Kanpai! Cheers!
Old brick building, smokestack, beer barrels, a tractor, the scene is well set.
On the beer tour. Gotta get your ingredients right.
It's really the sexy marketing that moves the suds. The museum had plenty of ad examples. The more recent ones were interesting, full of Japanese machismo. Someone was studying American Bud ads.
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