File under Breakthrough In Branding: On the fanciest boulevard in Vilnius, Lithuania, there's a new shop, named Statoil. It's a major gas station chain in Scandinavia and Eastern Europe with more than 2,000 stations.
Why stop at fuel for cars? The Statoil hotdog is so popular, why not sell it and related munchies on their own? Indeed!
A typical Statoil station.
An atypical Statoil station.
Same logos, different service.