Everyone would agree that rice is a basic commodity, especially in Asia. If what's in the package is the same, then your only chance of snagging new customers is to have the outside be better than your competitor's product.
Behold the rice packaging label wars!
What works? Can't go wrong with animals, everyone thinks about good rice when watching a nature documentary. Evidently, birds mean good rice.
Or go big and regal. Gajah is elephant in Malay.
Or go all in on cute.
Rice seller at the central market in Kota Bharu.
Done with animals? Let's go with fruit.
Now we're really branching out, identifying with a country and its patriotism. Not sure the United States means excellent rice, especially since this rice comes from Thailand. It's all about the marketing.
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