Sampoerna is a major kretek cigarette manufacturer, founded and based in Surabaya, Indonesia. Kretek cigarettes are a local taste, hand rolled and mixed with cloves. In 1932, the Sampoerna family took over an old orphanage built in 1862 in the Dutch colonial style and turned it into their own factory. Today the factory is closed and the old compound has been turned into a museum to the business.
Regal front entrance.
Inside, typical monuments to hard work and family. A re-creation of a humble stall from the dry goods peddler trade, practiced by the owner before getting into the tobacco business. Years later, the owner, Liem Seeng Tee, and wife getting the royal portrait treatment.
Matchbox high art, a nice collection of little drawings found on old boxes.
The secret ingredient, cloves. Sampoerna has grown into a major tobacco company, now mostly owned by Philip Morris. You know you've arrived when you have your own band and they get to travel to the United States to play the Rose Bowl.
Package printing, using an old German press.
Stacks of iconic labels. So iconic, why not turn them into wallpaper for the museum bathroom?
Present day reality, an empty pack, gruesome warning, smashed on the street.
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