Thursday, 2 April 2015

Visiting The ᗅᗺᗷᗅ Museum In Stockholm

It's impossible to go to the ᗅᗺᗷᗅ museum and not leave happy. They could name the place the way Parker Brothers names their board games - fun from seven to 70. Catchy music, crazy costumes and a marketing juggernaut, ᗅᗺᗷᗅ had it all and their museum presents everything in a fun, accessible vibe. Leave High Art for another museum.

First up, a surround movie. Time to dive into ᗅᗺᗷᗅ.

The museum starts off slow, reserving a room for the band's humble roots as 60's folkies. The big breakthrough, winning the Eurovision music contest in 1974 with "Waterloo." What were you wearing that day?

Then their life in 3D begins. ᗅᗺᗷᗅ was no accident and the museum doesn't shy away from the aggressive management of the band. Here's their manager, Stig Anderson's office.

Musical inspiration. Their studio and a getaway cottage they used for writing.

"I'm backstage!"

Bringing the party to the world was hard work. Grueling tour calendars and questionable crew attire.

The secret of ᗅᗺᗷᗅ. The costume shop. "Polyester on!"


  1. Okay, you got way too into this.

  2. I'm a slave to the pictures I take. Wait, another ABBA post is coming....