Monday, 4 September 2017

Selling The Life In An (Un)Real Estate World

Forget a big sign that says, "Now Leasing." That's not going to get your big, new apartment building filled. In the Arlington, Virginia area, landlords show sought-after renters what their life will be like if they choose a specific building. They need to push the fantasy.

So what is the fantasy?

Plaster the ground floor with images of a perfect life.

OK, so what specifically is the fantasy? You want to know? Evidently, women working on laptops.

Maybe also a hunky guy. So that's the life, on your laptop.

Wait! All that sitting and finger dragging means you're going to have to exercise. Feeling the fantasy yet?

Right, there must be kids. There's no life without family, kids. Right?

Slow down, slow waaay down. OK, let's go with the dog, you can handle the life with a dog. Still too fast? Back to work, always work. Hey, it's your life.

Is it a life or just a ghost of one?

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