Rice is huge in Asia. Duh. We showed you the tough selection in
Kota Bharu, in peninsular Malaysia. What you got, Kota Kinabalu, Sabah, Borneo?
Ooh, an attractive woman, welcoming you to the wonderful world of rice. That's hard to resist.
Playing up tradition is always smart marketing. How about the classic Malaysian kite, wau bulan? Or a little classic Sabah wear?
Nature is big in Borneo and no plant is more famous than the lovely rafflesia flower.
Animals get the rice bags moving, right? Who's going to pass up a panda? Big fish? Maybe it's a "goes well with" temptation.
From where does this rice come anyway? Problem solved, show it on your bag! Hmm, maybe rice becomes too much of a guilty pleasure?
Maybe there's something to the rice being part of a bigger meal. A bag for vegans. Basmati rice packaging has its own rules. Maybe one rule, show the Taj mahal.
Ready to commit? See the rice seller, she's sold it all.
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