Saturday, 31 March 2012

Milking It

In the United States, one is so far removed from the natural food chain that it's rare to see the real source of our sustenance. India is the opposite, where a supermarket seems like a movie set.

Here's an ad at a bus stop for milk. Instead of super-charged graphics or a wholesome family climbing a mountain, the dairy simply wants to make sure you know it is indeed selling healthy milk. In bags, no less.

We love the Ag school worthy photos of well cared for cows. Up with 4H! The little seal of trust in the upper left is also great, because, in a country of 1.2 billion, millions of people could be the surrounding neighborhood.

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