Here in India, signs can be quite boastful. Instead of "Hamir's Chicken Store," you sees signs like this one:
Of course, step inside and it's a more local, intimate affair. We're not sure there really is any sort of National Poultry Center. Looks good on paper (poster)? No matter. "You want this bird, yes? Is this the bird for you, my friend?" Sometimes bigger isn't always better. Certainly not fresher.